Carlos Becil is the Vice President of Brand Management, Starwood's Luxury & Design Brands, North America and our main champion at W Hotels (one of our biggest partners for 2013). W has been a friend of charity: water for several years. In 2012, they generously supported our charity: ball Waterwalk and helped bring safe drinking water to 19,400 people in India.

They share our organizational focus on design and innovation, and with 43 hotels around the world, genuinely care about giving back on a global scale and raising awareness of the water issue.


What are some of the craziest or most memorable birthday celebrations W properties have seen? Theophilus London helped W South Beach celebrate their birthday last year with a wild performance on a floating stage in the middle of the hotel’s pool. Hundreds of Miami’s chicest were there. It was a huge scene and ushered in a new year for W South Beach in true style.

What type of birthday cake is served in W Hotels? Birthday cake? At W, its birthday cocktails. Lots of them. And killer music. That’s the best way to celebrate!

If you (Carlos) could celebrate your birthday in any W property in the world, which would it be? I celebrate my birthday around Thanksgiving so it's a great time for either a long weekend with friends at W San Francisco or the W Austin. For an extended trip, I might explore the markets of Istanbul or the winding streets of Hong Kong... the Ws are great there.

What does water mean to W Hotels? Clean water to W Hotels represents a tremendous opportunity to give back to developing communities.